Research Catalog

Advances in relationship marketing

Title
Advances in relationship marketing / edited by Adrian Payne.
Publication
London : Kogan Page, 1995.

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Details

Additional Authors
Payne, Adrian.
Description
286 p. : ill.; 23 cm.
Series Statement
The Cranfield management series.
Subject
  • Customer relations
  • Marketing > Management
  • Advertisers > Attitudes
Bibliography (note)
  • Includes bibliographical references and index
Call Number
JBE 96-815
ISBN
074941636X
OCLC
34146830
Title
Advances in relationship marketing / edited by Adrian Payne.
Imprint
London : Kogan Page, 1995.
Series
The Cranfield management series.
Bibliography
Includes bibliographical references and index
Added Author
Payne, Adrian.
Research Call Number
JBE 96-815
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