Research Catalog

Building strong brands

Title
Building strong brands / David A. Aaker.
Author
Aaker, David A.
Publication
New York : Free Press, c1996.

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Details

Description
ix, 380 p. : ill.; 25 cm.
Subject
  • Brand name products > Management
  • Brand name products > Valuation > Management
  • Intangible property > Valuation > Management
Bibliography (note)
  • Includes bibliographical references (p. ) and index.
Call Number
JBE 96-74
ISBN
002900151X
LCCN
95009238
OCLC
32509458
Author
Aaker, David A.
Title
Building strong brands / David A. Aaker.
Imprint
New York : Free Press, c1996.
Bibliography
Includes bibliographical references (p. ) and index.
Research Call Number
JBE 96-74
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