Research Catalog

Marketing financial services

Title: Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright.
Publication: Oxford, England : Butterworth-Heinemann, c1995.

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Additional Authors

Description

xi, 404 p. : ill.; 25 cm.

Series Statement

The Marketing series

Uniform Title

Marketing series (London, England)

Subject

Bibliography (note)

Call Number

JBF 96-497

ISBN

0750622474

LCCN

96102979

OCLC

34318439

Title

Marketing financial services / edited by Christine Ennew, Trevor Watkins, and Mike Wright.

Imprint

Oxford, England : Butterworth-Heinemann, c1995.

Edition

2nd ed.

Series

The Marketing series

Marketing series (London, England)

Bibliography

Includes bibliographical references (p. [378]-397) and index.

Indexed Term

Financial services Marketing

Great Britain

Added Author

Ennew, Christine.

Watkins, Trevor.

Wright, Mike, 1952-2019.

Research Call Number

JBF 96-497