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The new direct marketing : how to implement a profit-driven database marketing strategy

Title: The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].
Publication: Burr Ridge, Ill. : Irwin Professional, c1995.

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JBF 00-444	Offsite

Details

Additional Authors

Description

xiv, 493 p. : ill., map; 29 cm.

Subjects

Note

Includes index.

Call Number

JBF 00-444

ISBN

1556238096 (recycled paper)

LCCN

94001235 //r952

OCLC

29703927

Title

The new direct marketing : how to implement a profit-driven database marketing strategy / David Shepard Associates, Inc. ; with individual contributions by Rajeev Batra ... [et al.].

Imprint

Burr Ridge, Ill. : Irwin Professional, c1995.

Edition

2nd ed.

Added Author

Batra, Rajeev.

David Shepard Associates.

Research Call Number

JBF 00-444

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