Research Catalog

Pictorial metaphor in advertising

Title
Pictorial metaphor in advertising / Charles Forceville.
Author
Forceville, Ch. (Charles)
Publication
London ; New York : Routledge, 1996.

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Details

Description
x, 233 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. [223]-230) and index.
Call Number
JBE 96-1624
ISBN
0415128684
LCCN
95018294
OCLC
32510502
Author
Forceville, Ch. (Charles)
Title
Pictorial metaphor in advertising / Charles Forceville.
Imprint
London ; New York : Routledge, 1996.
Bibliography
Includes bibliographical references (p. [223]-230) and index.
Indexed Term
Advertising
Research Call Number
JBE 96-1624
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