Research Catalog

The impact of television advertising on children

Title
The impact of television advertising on children / Namita Unnikrishnan, Shailaja Bajpai.
Author
Unnikrishnan, Namita.
Publication
New Delhi ; Thousand Oaks, Calif. : Sage, 1996.

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Details

Additional Authors
Bajpai, Shailaja.
Description
426 p. : ill.; 23 cm.
Subject
  • Television advertising and children > India
  • Television and children > India
Bibliography (note)
  • Includes bibliographical references (p. [413]-418) and index.
Call Number
MWGV (India) 96-11262
ISBN
  • 0803992424
  • 0803992432 (pbk.)
LCCN
95020736
OCLC
33012911
Author
Unnikrishnan, Namita.
Title
The impact of television advertising on children / Namita Unnikrishnan, Shailaja Bajpai.
Imprint
New Delhi ; Thousand Oaks, Calif. : Sage, 1996.
Bibliography
Includes bibliographical references (p. [413]-418) and index.
Added Author
Bajpai, Shailaja.
Research Call Number
MWGV (India) 96-11262
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