Research Catalog

Applied consumer behaviour

Title: Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij.
Author: Evans, Martin, 1950-
Publication: Harlow : Addison-Wesley, c1996.

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Additional Authors

Description

xix, 382 p. : ill.; 24 cm.

Subject

Note

Bibliography (note)

Call Number

JBE 96-1346

ISBN

0201565013 (pbk)

LCCN

gb 96025632

OCLC

Author

Evans, Martin, 1950-

Title

Applied consumer behaviour / Martin J. Evans, Luiz Moutinho, W. Fred Van Raaij.

Imprint

Harlow : Addison-Wesley, c1996.

Bibliography

Bibliography: p. 357-373.

Indexed Term

Consumer behaviour

Added Author

Moutinho, Luiz.

Raaij, W. Fred van.

Research Call Number

JBE 96-1346