Research Catalog

The market research toolbox : a concise guide for beginners

Title
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.
Author
McQuarrie, Edward F.
Publication
Thousand Oaks, Calif. : Sage Publications, c1996.

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TextRequest in advance JBE 96-1277Offsite

Details

Description
xviii, 154 p. : ill.; 24 cm.
Subject
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 96-1277
ISBN
  • 0803958560 (acid-free paper)
  • 0803958579 (pbk. : acid-free paper)
LCCN
95041753
OCLC
33245188
Author
McQuarrie, Edward F.
Title
The market research toolbox : a concise guide for beginners / Edward F. McQuarrie.
Imprint
Thousand Oaks, Calif. : Sage Publications, c1996.
Bibliography
Includes bibliographical references and index.
Research Call Number
JBE 96-1277
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