Research Catalog

The new maximarketing

Title
The new maximarketing / Stan Rapp, Thomas L. Collins.
Author
Rapp, Stan.
Publication
New York : McGraw-Hill, c1995.

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Details

Additional Authors
Collins, Thomas L.
Description
xx, 330 p. : ill.; 24 cm.
Subject
  • Marketing
  • Advertising
  • Sales promotion
Note
  • Includes index.
Call Number
JBE 96-2198
ISBN
007052033X
LCCN
95037007
OCLC
33008535
Author
Rapp, Stan.
Title
The new maximarketing / Stan Rapp, Thomas L. Collins.
Imprint
New York : McGraw-Hill, c1995.
Added Author
Collins, Thomas L.
Research Call Number
JBE 96-2198
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