Research Catalog

Image marketing : using public perceptions to attain business objectives

Title
Image marketing : using public perceptions to attain business objectives / Joe Marconi.
Author
Marconi, Joe.
Publication
Lincolnwood, Ill. : NTC Business Books, c1996.

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StatusFormatAccessCall NumberItem Location
Book/TextRequest in advance JBE 96-2200Offsite

Details

Additional Authors
American Marketing Association.
Description
xviii, 232 p. : ill.; 24 cm.
Subjects
Bibliography (note)
  • Includes bibliographical references (p. 217-219) and index.
Call Number
JBE 96-2200
ISBN
0844235040 (alk. paper)
LCCN
95046960
OCLC
33664810
Author
Marconi, Joe.
Title
Image marketing : using public perceptions to attain business objectives / Joe Marconi.
Imprint
Lincolnwood, Ill. : NTC Business Books, c1996.
Bibliography
Includes bibliographical references (p. 217-219) and index.
Added Author
American Marketing Association.
Research Call Number
JBE 96-2200
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