Research Catalog
The Practice of advertising
- Title
- The Practice of advertising / edited by Norman A. Hart and James O'Connor.
- Publication
- London : Heinemann on behalf of the CAM Foundation and the Institute of Marketing, 1983.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 96-1966 | Offsite |
Details
- Additional Authors
- Description
- xx, 252 p. : ill.; 24 cm.
- Subject
- Advertising > Great Britain
- Note
- Previous ed.: 1978.
- Bibliography (note)
- Includes bibliographies and index.
- Call Number
- JBE 96-1966
- ISBN
- 0434907162 (pbk.)
- LCCN
- gb 84018359
- OCLC
- 59228927
- 10142873
- Title
- The Practice of advertising / edited by Norman A. Hart and James O'Connor.
- Imprint
- London : Heinemann on behalf of the CAM Foundation and the Institute of Marketing, 1983.
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographies and index.
- Added Author
- Hart, Norman A.O'Connor, James, 1918-CAM Foundation.Institute of Marketing.
- Research Call Number
- JBE 96-1966