Research Catalog

The market value process : bridging customer and shareholder value

Title
The market value process : bridging customer and shareholder value / Alan S. Cleland and Albert V. Bruno.
Author
Cleland, Alan S., 1939-
Publication
San Francisco : Jossey-Bass, c1996.

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Details

Additional Authors
Bruno, Albert V.
Description
xxv, 244 p. : ill.; 25 cm.
Series Statement
The Jossey-Bass business & management series
Uniform Title
Jossey-Bass business & management series.
Subject
  • Strategic planning
  • Marketing
  • Consumer satisfaction
  • Corporations > Valuation
Bibliography (note)
  • Includes bibliographical references (p. 229-233) and index.
Call Number
JBE 96-2409
ISBN
0787902756 (alk. paper)
LCCN
96010106
OCLC
34618242
Author
Cleland, Alan S., 1939-
Title
The market value process : bridging customer and shareholder value / Alan S. Cleland and Albert V. Bruno.
Imprint
San Francisco : Jossey-Bass, c1996.
Edition
1st ed.
Series
The Jossey-Bass business & management series
Jossey-Bass business & management series.
Bibliography
Includes bibliographical references (p. 229-233) and index.
Added Author
Bruno, Albert V.
Research Call Number
JBE 96-2409
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