Research Catalog
The great American blow-up : puffery in advertising and selling
- Title
- The great American blow-up : puffery in advertising and selling / Ivan L. Preston.
- Author
- Preston, Ivan L., 1931-
- Publication
- Madison, Wis. : University of Wisconsin Press, c1996.
Items in the Library & Off-site
Filter by
1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 96-3091 | Offsite |
Details
- Description
- viii, 243 p.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references (p. 197-227) and index.
- Call Number
- JBE 96-3091
- ISBN
- 0299152502 (cloth : alk. paper)
- 0299152545 (pbk. : alk. paper)
- 0299067343 (alk. paper)
- LCCN
- 96008273
- OCLC
- 34583843
- Author
- Preston, Ivan L., 1931-
- Title
- The great American blow-up : puffery in advertising and selling / Ivan L. Preston.
- Imprint
- Madison, Wis. : University of Wisconsin Press, c1996.
- Edition
- Rev. ed.
- Bibliography
- Includes bibliographical references (p. 197-227) and index.
- Research Call Number
- JBE 96-3091