Research Catalog
Media planning : a practical guide
- Title
- Media planning : a practical guide / Jim Surmanek.
- Author
- Surmanek, Jim.
- Publication
- Lincolnwood, Ill. : NTC Business Books, c1996.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 09-416 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xii, 209 p. : ill.; 23 cm.
- Subject
- Advertising media planning > United States
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBD 09-416
- ISBN
- 0844235121 (paper)
- LCCN
- 95018554
- OCLC
- 32627579
- Author
- Surmanek, Jim.
- Title
- Media planning : a practical guide / Jim Surmanek.
- Imprint
- Lincolnwood, Ill. : NTC Business Books, c1996.
- Edition
- 3rd ed.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBD 09-416