Research Catalog
Standing room only : strategies for marketing the performing arts
- Title
- Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
- Author
- Kotler, Philip.
- Publication
- Boston, Mass. : Harvard Business School Press, c1997.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Performing Arts Research Collections to submit a request in person. | Text | Use in library | *MGRZ 96-14690 | Performing Arts Research Collections - Dance |
Details
- Additional Authors
- Scheff, Joanne.
- Description
- xii, 560 p. : ill.; 24 cm.
- Subject
- Note
- "Published in association with Americans for the Arts."
- Bibliography (note)
- Includes bibliographical references and indexes.
- Call Number
- *MGRZ 96-14690
- ISBN
- 0875847374 (alk. paper)
- LCCN
- 96010225
- OCLC
- 34283029
- NYPY97-B537
- Author
- Kotler, Philip.
- Title
- Standing room only : strategies for marketing the performing arts / Philip Kotler, Joanne Scheff.
- Imprint
- Boston, Mass. : Harvard Business School Press, c1997.
- Bibliography
- Includes bibliographical references and indexes.
- Added Author
- Scheff, Joanne.
- Research Call Number
- *MGRZ 96-14690