Research Catalog
Industrial marketing communications : business-to-business advertising, promotion and PR
- Title
- Industrial marketing communications : business-to-business advertising, promotion and PR / Norman A. Hart.
- Author
- Hart, Norman A.
- Publication
- London : Kogan Page, 1993.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 95-897 | Offsite |
Details
- Description
- xi, 274 p. : ill.; 23 cm.
- Subjects
- Note
- Includes index.
- "First published as Business to business advertising in 1971, 1978, 1983; published as Practical advertising and publicity by McGraw-Hill in 1988".--verso t.p.
- Call Number
- JBE 95-897
- ISBN
- 0749408618
- OCLC
- 28895766
- Author
- Hart, Norman A.
- Title
- Industrial marketing communications : business-to-business advertising, promotion and PR / Norman A. Hart.
- Imprint
- London : Kogan Page, 1993.
- Research Call Number
- JBE 95-897