Research Catalog
Strategies for implementing integrated marketing communications
- Title
- Strategies for implementing integrated marketing communications / Larry Percy.
- Author
- Percy, Larry.
- Publication
- Lincolnwood, Ill. : NTC Business Books, c1997.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 97-583 | Offsite |
Details
- Description
- xi, 241 p. : ill.; 24 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 97-583
- ISBN
- 0844235830 (alk. paper)
- LCCN
- 96032075
- OCLC
- 35198629
- Author
- Percy, Larry.
- Title
- Strategies for implementing integrated marketing communications / Larry Percy.
- Imprint
- Lincolnwood, Ill. : NTC Business Books, c1997.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 97-583