Research Catalog

The study of attention value : a review of some available material

Title
The study of attention value : a review of some available material / B.D. Copland.
Author
Copland, B. D.
Publication
London : Business Publications Limited, 1958.

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StatusFormatAccessCall NumberItem Location
TextUse in library D-11 4137Schwarzman Building - Main Reading Room 315

Details

Additional Authors
Institute of Practitioners in Advertising.
Description
211 p.; 22 cm.
Subject
  • Advertising > Psychological aspects
  • Attention
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
D-11 4137
LCCN
59002939 /L
OCLC
10544148
Author
Copland, B. D.
Title
The study of attention value : a review of some available material / B.D. Copland.
Imprint
London : Business Publications Limited, 1958.
Bibliography
Includes bibliographical references and index.
Added Author
Institute of Practitioners in Advertising.
Research Call Number
D-11 4137
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