Research Catalog
Industrial advertising: planning, creating, evaluating, and merchandising it more effectively.
- Title
- Industrial advertising: planning, creating, evaluating, and merchandising it more effectively. With a preface by Marion Harper, Jr.
- Author
- Messner, Frederick R.
- Publication
- New York, McGraw-Hill [1963]
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | D-14 8214 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- xxii, 314 p. illus.; 22 cm.
- Series Statement
- McGraw-Hill series in marketing and advertising
- Subject
- Advertising, Industrial
- Bibliography (note)
- Includes bibliography.
- Call Number
- D-14 8214
- LCCN
- 62019645 /L
- OCLC
- 364435
- Author
- Messner, Frederick R.
- Title
- Industrial advertising: planning, creating, evaluating, and merchandising it more effectively. With a preface by Marion Harper, Jr.
- Imprint
- New York, McGraw-Hill [1963]
- Series
- McGraw-Hill series in marketing and advertising
- Bibliography
- Includes bibliography.
- Research Call Number
- D-14 8214