Research Catalog

Repetitive advertising in newspapers; a study of two new products.

Title
Repetitive advertising in newspapers; a study of two new products. With the assistance of Carl P. Slenk.
Author
Stewart, John B.
Publication
Boston, Harvard University, Division of Research, Graduate School of Business Administration, 1964.

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1 Item

StatusFormatAccessCall NumberItem Location
Book/TextUse in library D-15 6309Schwarzman Building - Main Reading Room 315

Details

Description
xxii, 357 p. illus.; 22 cm.
Subject
Bibliography (note)
  • Bibliography: p. [347]-349.
Call Number
D-15 6309
LCCN
63022648
OCLC
245419
Author
Stewart, John B.
Title
Repetitive advertising in newspapers; a study of two new products. With the assistance of Carl P. Slenk.
Imprint
Boston, Harvard University, Division of Research, Graduate School of Business Administration, 1964.
Bibliography
Bibliography: p. [347]-349.
Research Call Number
D-15 6309
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