Research Catalog
Perspectives for research in marketing; seven essays
- Title
- Perspectives for research in marketing; seven essays [by] David A. Revzan.
- Author
- Revzan, David Allen, 1909-
- Publication
- [Berkeley] Institute of Business and Economic Research [University of California, 1965]
Items in the Library & Off-site
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1 Item
| Status | Vol/Date | Format | Access | Call Number | Item Location |
|---|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | no. 1-5 | Text | Use in library | D-17 1323 no. 1-5 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- University of California, Berkeley. Graduate School of Business Administration.
- Description
- 155 p.; 23 cm.
- Series Statement
- IBER special publications
- A Publication of the Institute of Business and Economic Research, University of California
- University of California, Berkeley. Institute of Business and Economic Research. Publications.
- Subject
- Marketing research
- Note
- At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
- "A chronological list of publications by David A. Revzan": p. 147-151.
- Bibliography (note)
- Includes bibliographies.
- Call Number
- D-17 1323
- LCCN
- 65064114
- OCLC
- 606832
- Author
- Revzan, David Allen, 1909-
- Title
- Perspectives for research in marketing; seven essays [by] David A. Revzan.
- Imprint
- [Berkeley] Institute of Business and Economic Research [University of California, 1965]
- Series
- IBER special publicationsA Publication of the Institute of Business and Economic Research, University of CaliforniaUniversity of California, Berkeley. Institute of Business and Economic Research. Publications.
- Bibliography
- Includes bibliographies.
- Added Author
- University of California, Berkeley. Graduate School of Business Administration.
- Research Call Number
- D-17 1323