Research Catalog
Readings in advertising and promotion strategy.
- Title
- Readings in advertising and promotion strategy. [Compiled by] Arnold M. Barban [and] C. H. Sandage.
- Author
- Barban, Arnold M.
- Publication
- Homewood, Ill., R. D. Irwin, 1968.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | D-18 6330 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Sandage, C. H. (Charles Harold), 1902-
- Description
- x, 301 p. illus.; 23 cm.
- Alternative Title
- Advertising and promotion strategy.
- Subjects
- Bibliography (note)
- Includes bibliographies.
- Call Number
- D-18 6330
- LCCN
- 68014876 //r85
- OCLC
- 245168
- Author
- Barban, Arnold M. Compiler
- Title
- Readings in advertising and promotion strategy. [Compiled by] Arnold M. Barban [and] C. H. Sandage.
- Imprint
- Homewood, Ill., R. D. Irwin, 1968.
- Bibliography
- Includes bibliographies.
- Added Author
- Sandage, C. H. (Charles Harold), 1902-
- Added Title
- Advertising and promotion strategy.
- Research Call Number
- D-18 6330