Research Catalog

The design of consumer research panels: conception and administration of the Berkeley food panel

Title: The design of consumer research panels: conception and administration of the Berkeley food panel [by] Louis P. Bucklin and James M. Carman.
Author: Bucklin, Louis P.
Publication: [Berkeley] Institute of Business and Economic Research [1967]

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Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.	Text	Use in library	D-19 3639	Schwarzman Building - Main Reading Room 315

Additional Authors

Description

x, 195 p. illus., forms, maps.; 23 cm.

Series Statement

IBER special publications

Uniform Title

Publications of the Institute of Business and Economic Research, University of California.

Alternative Title

Research program in marketing.

Subjects

Note

Publications of the Institute of Business and Economic Research, University of California.
At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.

Bibliography (note)

Call Number

D-19 3639

LCCN

67063023 //r913

OCLC

953898

Author

Bucklin, Louis P.

Title

The design of consumer research panels: conception and administration of the Berkeley food panel [by] Louis P. Bucklin and James M. Carman.

Imprint

[Berkeley] Institute of Business and Economic Research [1967]

Series

IBER special publications

Publications of the Institute of Business and Economic Research, University of California.

Bibliography

Bibliography: p. 187-195.

Added Author

Carman, James M.

University of California, Berkeley. Graduate School of Business Administration.

Added Title

Research program in marketing.

Research Call Number

D-19 3639