Research Catalog
Measuring advertising effectiveness; selected readings.
- Title
- Measuring advertising effectiveness; selected readings. Edited for the American Marketing Association by John J. Wheatley.
- Author
- Wheatley, John J.
- Publication
- Homewood, Ill., R. D. Irwin, 1969.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | D-19 6965 | Schwarzman Building - Main Reading Room 315 |
Details
- Description
- ix, 233 p. illus.; 23 cm.
- Series Statement
- AMA reprint series
- American Marketing Association. AMA reprint series.
- Subject
- Advertising
- Note
- Articles selected from materials published by the American Marketing Association.
- Bibliography (note)
- Includes bibliographies.
- Call Number
- D-19 6965
- LCCN
- 68054728
- OCLC
- 2302
- Author
- Wheatley, John J. Compiler
- Title
- Measuring advertising effectiveness; selected readings. Edited for the American Marketing Association by John J. Wheatley.
- Imprint
- Homewood, Ill., R. D. Irwin, 1969.
- Series
- AMA reprint seriesAmerican Marketing Association. AMA reprint series.
- Bibliography
- Includes bibliographies.
- Research Call Number
- D-19 6965