Research Catalog
Consumer image and attitude
- Title
- Consumer image and attitude [by] John G. Myers.
- Author
- Myers, John G.
- Publication
- [Berkeley, Calif.] Institute of Business and Economic Research [1968]
Items in the Library & Off-site
Filter by
2 Items
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 90-851 | Offsite | |
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | D-19 5946 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- University of California, Berkeley. Graduate School of Business Administration.
- Description
- xii, 167 p. illus.; 23 cm.
- Series Statement
- IBER special publications
- "A publication of the Institute of Business and Economic Research, University of California."
- Uniform Title
- Publications of the Institute of Business and Economic Research, University of California.
- Alternative Title
- Research program in marketing.
- Subject
- Note
- At head of title: Research program in marketing, Graduate School of Business Administration, University of California, Berkeley.
- Bibliography (note)
- Bibliography: p. 145-167.
- Call Number
- D-19 5946
- LCCN
- 68063807 //r862
- OCLC
- 168920
- Author
- Myers, John G.
- Title
- Consumer image and attitude [by] John G. Myers.
- Imprint
- [Berkeley, Calif.] Institute of Business and Economic Research [1968]
- Series
- IBER special publications"A publication of the Institute of Business and Economic Research, University of California."Publications of the Institute of Business and Economic Research, University of California.
- Bibliography
- Bibliography: p. 145-167.
- Added Author
- University of California, Berkeley. Graduate School of Business Administration.
- Added Title
- Research program in marketing.
- Research Call Number
- D-19 5946