Research Catalog

Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation)

Title: Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation) by Michael Schiff [and] Martin Mellman.
Author: Schiff, Michael.
Publication: [New York, Financial Executives Research Foundation, 1962]

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Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person.	Text	Use in library	E-11 5863	Schwarzman Building - Main Reading Room 315

Details

Additional Authors

Description

262 p. illus.; 24 cm.

Subject

Marketing

Bibliography (note)

Includes bibliography.

Call Number

E-11 5863

LCCN

62005373 /L

OCLC

243073

Author

Schiff, Michael.

Title

Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation) by Michael Schiff [and] Martin Mellman.

Imprint

[New York, Financial Executives Research Foundation, 1962]

Bibliography

Includes bibliography.

Added Author

Mellman, Martin.

Financial Executives Research Foundation.

Research Call Number

E-11 5863

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