Research Catalog

Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation)

Title
Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation) by Michael Schiff [and] Martin Mellman.
Author
Schiff, Michael.
Publication
[New York, Financial Executives Research Foundation, 1962]

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StatusFormatAccessCall NumberItem Location
TextUse in library E-11 5863Schwarzman Building - Main Reading Room 315

Details

Additional Authors
  • Mellman, Martin.
  • Financial Executives Research Foundation.
Description
262 p. illus.; 24 cm.
Subject
Marketing
Bibliography (note)
  • Includes bibliography.
Call Number
E-11 5863
LCCN
62005373 /L
OCLC
243073
Author
Schiff, Michael.
Title
Financial management of the marketing function; a research study and report prepared for the Financial Executives Research Foundation (formerly, Controllers Institute Research Foundation) by Michael Schiff [and] Martin Mellman.
Imprint
[New York, Financial Executives Research Foundation, 1962]
Bibliography
Includes bibliography.
Added Author
Mellman, Martin.
Financial Executives Research Foundation.
Research Call Number
E-11 5863
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