Research Catalog
Being direct : making advertising pay
- Title
- Being direct : making advertising pay / Lester Wunderman.
- Author
- Wunderman, Lester.
- Publication
- New York : Random House, c1996.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 97-807 | Offsite |
Details
- Description
- xxiv, 305 p.; 25 cm.
- Subject
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 97-807
- ISBN
- 0394540638
- LCCN
- 96033996
- OCLC
- 35145955
- Author
- Wunderman, Lester.
- Title
- Being direct : making advertising pay / Lester Wunderman.
- Imprint
- New York : Random House, c1996.
- Edition
- 1st ed.
- Bibliography
- Includes bibliographical references and index.
- Research Call Number
- JBE 97-807