Research Catalog

Quantitative techniques in marketing analysis: text and readings

Title
Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy.
Author
Frank, Ronald Edward, 1933-
Publication
Homewood, Ill., R. D. Irwin, 1962.

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1 Item

StatusFormatAccessCall NumberItem Location
Book/TextUse in library E-11 8369Schwarzman Building - Main Reading Room 315

Details

Additional Authors
  • Kuehn, Alfred A.
  • Massy, William F.
Description
556 p. illus.; 24 cm.
Series Statement
Irwin series in quantitative analysis for business
Subject
Bibliography (note)
  • Includes bibliography.
Call Number
E-11 8369
LCCN
62020666 /L
OCLC
242333
Author
Frank, Ronald Edward, 1933- ed.
Title
Quantitative techniques in marketing analysis: text and readings [by] Ronald E. Frank, Alfred A. Kuehn [and] William F. Massy.
Imprint
Homewood, Ill., R. D. Irwin, 1962.
Series
Irwin series in quantitative analysis for business
Bibliography
Includes bibliography.
Added Author
Kuehn, Alfred A.
Massy, William F.
Research Call Number
E-11 8369
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