Research Catalog
Consumer decision processes; marketing and advertising implications
- Title
- Consumer decision processes; marketing and advertising implications [by] Francesco M. Nicosia.
- Author
- Nicosia, Francesco M.
- Publication
- Englewood Cliffs, N.J., Prentice-Hall [1966]
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | E-12 9227 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Description
- xviii, 284 p. illus.; 24 cm.
- Series Statement
- Prentice-Hall international series in management
- Prentice-Hall behavioral sciences in business series
- Subjects
- Note
- "A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
- Bibliography (note)
- Bibliography: p. 247-272.
- Call Number
- E-12 9227
- LCCN
- 66022092 //r88
- OCLC
- 934130
- Author
- Nicosia, Francesco M.
- Title
- Consumer decision processes; marketing and advertising implications [by] Francesco M. Nicosia.
- Imprint
- Englewood Cliffs, N.J., Prentice-Hall [1966]
- Series
- Prentice-Hall international series in managementPrentice-Hall behavioral sciences in business series
- Bibliography
- Bibliography: p. 247-272.
- Added Author
- University of California. School of Business Administration.California. University. Survey Research Center.University of California. Survey Research Center.
- Research Call Number
- E-12 9227