Research Catalog

Modern institutional advertising; including corporate, corporate image association, service, and all other major forms of non-product advertising

Title
Modern institutional advertising; including corporate, corporate image association, service, and all other major forms of non-product advertising [by] George A. Flanagan.
Author
Flanagan, George Alexander.
Publication
New York, McGraw-Hill Book Co. [1967]

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StatusFormatAccessCall NumberItem Location
TextUse in library E-12 7846Schwarzman Building - Main Reading Room 315

Details

Description
xii, 299 p. illus.; 23 cm.
Subject
  • Industrial publicity
  • Corporate image
  • Institutional advertising
Call Number
E-12 7846
LCCN
66026080 //r942
OCLC
338841
Author
Flanagan, George Alexander.
Title
Modern institutional advertising; including corporate, corporate image association, service, and all other major forms of non-product advertising [by] George A. Flanagan.
Imprint
New York, McGraw-Hill Book Co. [1967]
Research Call Number
E-12 7846
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