Research Catalog
Marketing theory and metatheory.
- Title
- Marketing theory and metatheory.
- Author
- Bartels, Robert, 1913-
- Publication
- Homewood, Ill., R. D. Irwin, 1970.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | E-13 9108 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- American Marketing Association.
- Description
- ix, 299 p. illus.; 24 cm.
- Subjects
- Note
- "Prepared under the sponsorship of the American Marketing Association."
- Call Number
- E-13 9108
- LCCN
- 72105536
- OCLC
- 65041
- Author
- Bartels, Robert, 1913-
- Title
- Marketing theory and metatheory.
- Imprint
- Homewood, Ill., R. D. Irwin, 1970.
- Added Author
- American Marketing Association.
- Research Call Number
- E-13 9108