Research Catalog
Male vs. female ; influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives.
- Title
- Male vs. female ; influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives.
- Author
- Daniel Starch and Staff.
- Publication
- New York : True - The Man's Magazine, c1958.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | F-10 4184 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Advertising Research Foundation.
- Description
- 272 p. ; ill.; 28 cm.
- Subject
- Note
- "Prepared for True- the man's magazine...in consultation with the Advertising Research Foundation."
- Call Number
- F-10 4184
- OCLC
- 2485013
- Author
- Daniel Starch and Staff.
- Title
- Male vs. female ; influence on the purchase of selected products as revealed by an exploratory depth interview study with husbands and wives.
- Imprint
- New York : True - The Man's Magazine, c1958.
- Added Author
- Advertising Research Foundation.
- Research Call Number
- F-10 4184