Research Catalog
The advertising industry; agency services, working relationships, compensation methods;
- Title
- The advertising industry; agency services, working relationships, compensation methods; a study, commissioned by the Association of National Advertisers, to provide a comprehensive and objective analysis of the services provided by modern advertising agencies, the working relationships among advertisers, agencies and advertising media, and of advertising agency compensation methods, by Albert W. Frey and Kenneth R. Davis.
- Author
- Frey, Albert Wesley, 1898-
- Publication
- New York, Association of National Advertisers, c1958.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | F-10 2421 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Description
- 424 p. forms, tables.; 28 cm.
- Subject
- Call Number
- F-10 2421
- LCCN
- 58001288
- OCLC
- 1872424
- Author
- Frey, Albert Wesley, 1898-
- Title
- The advertising industry; agency services, working relationships, compensation methods; a study, commissioned by the Association of National Advertisers, to provide a comprehensive and objective analysis of the services provided by modern advertising agencies, the working relationships among advertisers, agencies and advertising media, and of advertising agency compensation methods, by Albert W. Frey and Kenneth R. Davis.
- Imprint
- New York, Association of National Advertisers, c1958.
- Added Author
- Davis, Kenneth Rexton, 1921-Association of National Advertisers.
- Research Call Number
- F-10 2421