Research Catalog
An analytical approach to advertising expenditure strategy
- Title
- An analytical approach to advertising expenditure strategy, by Robert S. Weinberg.
- Author
- Weinberg, Robert S.
- Publication
- New York, Association of National Advertisers inc., [1960]
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1 Item
| Status | Vol/Date | Format | Access | Call Number | Item Location |
|---|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | no. 2-7 | Text | Use in library | F-10 5610 no. 2-7 | Schwarzman Building - Main Reading Room 315 |
Details
- Additional Authors
- Association of National Advertisers.
- Description
- xii, 126 p. illus.; 28 cm.
- Subjects
- Bibliography (note)
- Bibliography: p. 117-125.
- Call Number
- F-10 5610
- OCLC
- 1807932
- Author
- Weinberg, Robert S.
- Title
- An analytical approach to advertising expenditure strategy, by Robert S. Weinberg.
- Imprint
- New York, Association of National Advertisers inc., [1960]
- Bibliography
- Bibliography: p. 117-125.
- Added Author
- Association of National Advertisers.
- Research Call Number
- F-10 5610