Research Catalog

The influence of magazine page size on advertising effectiveness.

Title
The influence of magazine page size on advertising effectiveness.
Publication
Princeton, N.J. : Gallup & Robinson, [1962]

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1 Item

StatusVol/DateFormatAccessCall NumberItem Location
no. 1-8TextUse in library F-11 589 no. 1-8Schwarzman Building - Main Reading Room 315

Details

Description
28 p.; 28 cm.
Subject
  • Advertising, Magazine
  • Consumer behavior
  • Magazine design
Note
  • Cover title.
Call Number
F-11 589
OCLC
33975054
Title
The influence of magazine page size on advertising effectiveness.
Imprint
Princeton, N.J. : Gallup & Robinson, [1962]
Research Call Number
F-11 589
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