Research Catalog
How industry buys; with conclusions and recommendations on marketing to industry
- Title
- How industry buys; with conclusions and recommendations on marketing to industry [by] Donald H. Thain, Charles B. Johnston [and] David S. R. Leighton. Sponsored by Business Newspapers Association of Canada and the Toronto, Hamilton and Montreal Chapters of National Industrial Advertisers Association.
- Author
- Thain, Donald H., 1928-
- Publication
- [Toronto, Business Newspapers Association of Canada, 1959]
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | F-10 9880 | Schwarzman Building - General Research Room 315 |
Details
- Additional Authors
- Description
- 275 p. diagrs.; 27 cm.
- Subject
- Note
- Field interviewing and case writing were done by students in the second year graduate and senior Advertising and purchasing classes of the School of Business Administration, University of Western Ontario, 1957-58 ...
- Call Number
- F-10 9880
- OCLC
- 5526341
- Author
- Thain, Donald H., 1928-
- Title
- How industry buys; with conclusions and recommendations on marketing to industry [by] Donald H. Thain, Charles B. Johnston [and] David S. R. Leighton. Sponsored by Business Newspapers Association of Canada and the Toronto, Hamilton and Montreal Chapters of National Industrial Advertisers Association.
- Imprint
- [Toronto, Business Newspapers Association of Canada, 1959]
- Added Author
- Johnson, Charles B.Leighton, David.National Industrial Advertisers' Association.Business Newspapers Association of Canada.
- Research Call Number
- F-10 9880