Research Catalog
Marketing management for the hospitality industry : a strategic approach
- Title
- Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.
- Author
- Reich, Allen Z.
- Publication
- New York : Wiley, c1997.
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 04-175 | Offsite |
Details
- Description
- xix, 530 p. : ill.; 25 cm.
- Subject
- Hospitality industry > Marketing
- Bibliography (note)
- Includes bibliographical references (p. 515-522) and index.
- Call Number
- JBE 04-175
- ISBN
- 0471310123 (acid-free paper)
- LCCN
- 94047535
- OCLC
- 31783035
- Author
- Reich, Allen Z.
- Title
- Marketing management for the hospitality industry : a strategic approach / Allen Z. Reich.
- Imprint
- New York : Wiley, c1997.
- Bibliography
- Includes bibliographical references (p. 515-522) and index.
- Research Call Number
- JBE 04-175