Research Catalog

The marketing of nations : a strategic approach to building national wealth

Title: The marketing of nations : a strategic approach to building national wealth / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee.
Author: Kotler, Philip.
Publication: New York : Free Press, c1997.

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Additional Authors

Description

xi, 451 p. : ill.; 25 cm.

Subjects

Bibliography (note)

Call Number

JBE 97-1764

ISBN

068483488X

LCCN

97001285 //r97

OCLC

36543274

Author

Kotler, Philip.

Title

The marketing of nations : a strategic approach to building national wealth / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee.

Imprint

New York : Free Press, c1997.

Bibliography

Includes bibliographical references and index.

Added Author

Somkid Jatusripitak.

Suvit Maesincee, 1961-

Research Call Number

JBE 97-1764