Research Catalog

The licensing business handbook : how to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos!

Title
The licensing business handbook : how to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos! / by Karen Raugust & the editors of the Licensing letter.
Author
Raugust, Karen, 1960-
Publication
New York, N.Y. : EPM Communications, 1997, c1995.

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Details

Additional Authors
EPM Communications.
Description
vi, 219 p. : ill.; 23 cm.
Uniform Title
Licensing letter.
Subject
  • Licensed products > Handbooks, manuals, etc
  • License agreements > Handbooks, manuals, etc
  • Merchandise licensing > Handbooks, manuals, etc
Bibliography (note)
  • Includes bibliographical references (p. 189-190) and index.
Call Number
JBD 03-538
ISBN
1885747004
OCLC
38846729
Author
Raugust, Karen, 1960-
Title
The licensing business handbook : how to make money, protect trademarks, extend product lines, enhance merchandising, control use of images, and more, by licensing characters, teams, celebrities, events, trademarks, fashion, likenesses, designs & logos! / by Karen Raugust & the editors of the Licensing letter.
Imprint
New York, N.Y. : EPM Communications, 1997, c1995.
Edition
2nd ed.
Bibliography
Includes bibliographical references (p. 189-190) and index.
Added Author
EPM Communications.
Added Title
Licensing letter.
Research Call Number
JBD 03-538
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