Research Catalog

Marketing logistics

Title
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck.
Author
Christopher, Martin.
Publication
Oxford : Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing, 1997.

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Details

Additional Authors
  • Peck, Helen.
  • Chartered Institute of Marketing.
Description
vii, 162 p. : ill.; 24 cm.
Series Statement
The marketing series. Professional development
Uniform Title
Marketing series (London, England). Professional development.
Subjects
Note
  • "Published on behalf of the Chartered Institute of Marketing"
Bibliography (note)
  • Includes bibliographical references and index.
Call Number
JBE 97-2251
ISBN
0750622091
LCCN
97179025
OCLC
  • 36948024
  • 97179025
Author
Christopher, Martin.
Title
Marketing logistics / Martin Christopher ; with case study contributions by Helen Peck.
Imprint
Oxford : Butterworth Heinemann on behalf of the Chartered Insttitute of Marketing, 1997.
Series
The marketing series. Professional development
Marketing series (London, England). Professional development.
Bibliography
Includes bibliographical references and index.
Added Author
Peck, Helen.
Chartered Institute of Marketing.
Research Call Number
JBE 97-2251
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