Research Catalog

Strategic Internet marketing

Title: Strategic Internet marketing / Tom Vassos.
Author: Vassos, Tom.
Publication: Indianapolis : Que, c1996.

Items in the Library & Off-site

Filter by

1 Item

Item details
Status	Format	Access	Call Number	Item Location
Request for On-site Use Request Scan How do I pick up this item and when will it be ready?	Text	Request in advance	JSE 98-551	Offsite

Details

Description

xxii, 326 p. : ill.; 23 cm.

Series Statement

Business computer library

Uniform Title

Que business computer library.

Subject

Note

Includes index.

Contents

Defining your stakeholders and setting objectives -- The Internet Bullseye Marketing Model: planning your Internet strategy -- Transitioning from the physical to the virtual -- Market research on the Internet -- Implementing the initial four stages of Web site development -- Interactive and database Web site strategies -- Advanced Web site development strategies -- Implementing the final five stages of Web site development -- Creating and maintaining Web content -- Driving traffic to your site -- Advanced Internet technologies -- Marketing by E-mail--Internet "outbound" marketing strategies -- Proactive marketing on the Internet -- Proactive marketing off the Internet -- Online commerce: closing sales on the Internet -- About the online component of the book -- Index.

Call Number

JSE 98-551

ISBN

0789708272

LCCN

96068978

OCLC

35617992

Author

Vassos, Tom.

Title

Strategic Internet marketing / Tom Vassos.

Imprint

Indianapolis : Que, c1996.

Series

Business computer library

Que business computer library.

Research Call Number

JSE 98-551

View in Legacy Catalog