Research Catalog

The business of children's entertainment

Title
The business of children's entertainment / Norma Odom Pecora.
Author
Pecora, Norma Odom.
Publication
New York : Guilford Press, c1998.

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Details

Description
vii, 190 p. : ill.; 24 cm.
Series Statement
The Guilford communication series
Subject
  • TV and movie tie-ins
  • Advertising > Children's paraphernalia
  • Child consumers
  • Television advertising and children
  • Motion pictures and children
  • Toy industry
  • Children's clothing industry
Bibliography (note)
  • Includes bibliographical references (p. 167-181) and index.
Call Number
JBE 98-392
ISBN
1572302801 (alk. paper)
LCCN
97040876
OCLC
vendor
Author
Pecora, Norma Odom.
Title
The business of children's entertainment / Norma Odom Pecora.
Imprint
New York : Guilford Press, c1998.
Series
The Guilford communication series
Bibliography
Includes bibliographical references (p. 167-181) and index.
Research Call Number
JBE 98-392
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