Research Catalog

Internet world guide to one-to-one Web marketing

Title
Internet world guide to one-to-one Web marketing / Cliff Allen, Deborah Kania, Beth Yaeckel.
Author
Allen, Cliff, 1948-
Publication
New York : Wiley, c1998.

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StatusFormatAccessCall NumberItem Location
TextUse in library JBE 13-1372Schwarzman Building - General Research Room 315

Details

Additional Authors
  • Kania, Deborah, 1963-
  • Yaeckel, Beth.
Description
xiv, 386 p. : ill.; 24 cm.
Alternative Title
  • Guide to one-to-one Web marketing
  • One-to-one Web marketing
  • 1-to-1 Web marketing
  • Web marketing
Subject
  • Internet marketing
  • Web sites > Design
  • Internet advertising
  • Internet
  • World Wide Web
Note
  • "Wiley Computer Publishing."
  • "Mecklermedia"--Cover.
  • Includes index.
Call Number
JBE 13-1372
ISBN
0471251666 (pbk. : alk. paper)
LCCN
97048813
OCLC
38043017
Author
Allen, Cliff, 1948-
Title
Internet world guide to one-to-one Web marketing / Cliff Allen, Deborah Kania, Beth Yaeckel.
Imprint
New York : Wiley, c1998.
Added Author
Kania, Deborah, 1963-
Yaeckel, Beth.
Research Call Number
JBE 13-1372
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