Research Catalog
High visibility : the making and marketing of professionals into celebrities
- Title
- High visibility : the making and marketing of professionals into celebrities / Irving Rein, Philip Kotler, Martin Stoller.
- Author
- Rein, Irving J.
- Publication
- Lincolnwood, Ill. : NTC Pub. Group, 1997.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Text | Request in advance | JBE 01-1806 | Offsite |
Details
- Additional Authors
- Description
- xiii, 346 p. : ill.; 24 cm.
- Subjects
- Bibliography (note)
- Includes bibliographical references and index.
- Call Number
- JBE 01-1806
- ISBN
- 0844234486
- 0809231778
- LCCN
- 97017534
- OCLC
- 37004395
- Author
- Rein, Irving J.
- Title
- High visibility : the making and marketing of professionals into celebrities / Irving Rein, Philip Kotler, Martin Stoller.
- Imprint
- Lincolnwood, Ill. : NTC Pub. Group, 1997.
- Bibliography
- Includes bibliographical references and index.
- Added Author
- Kotler, Philip.Stoller, Martin R.
- Research Call Number
- JBE 01-1806