Research Catalog

Reflections on the futures of marketing : practice and education

Title: Reflections on the futures of marketing : practice and education / edited by Donald R. Lehmann and Katherine E. Jocz.
Publication: Cambridge, MA : Marketing Science Institute, c1997.

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Details

Additional Authors

Description

xvi, 154 p. : ill.; 24 cm.

Subjects

Bibliography (note)

Includes bibliographical references (p. [143]-154).

Contents

1. Janus and marketing : the past, present, and prospective future of marketing / Stephen A. Greyser -- 2. Looking ahead at the marketplace : it's global and it's changing / John U. Farley -- 3. The future role of marketing in the organization / Frederick E. Webster, Jr. -- 4. Aligning the organization to the market / George S. Day -- 5. Future prospects for marketing education / Robert D. Buzzell and Rajendra Sisodia -- 6. Some thoughts on the futures of marketing / Donald R. Lehmann.

Call Number

JBE 98-732

ISBN

0965711404

OCLC

37204837

Title

Reflections on the futures of marketing : practice and education / edited by Donald R. Lehmann and Katherine E. Jocz.

Imprint

Cambridge, MA : Marketing Science Institute, c1997.

Bibliography

Includes bibliographical references (p. [143]-154).

Added Author

Lehmann, Donald R.

Jocz, Katherine E.

Marketing Science Institute.

Research Call Number

JBE 98-732

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