Research Catalog

Crisis marketing : when bad things happen to good companies

Title
Crisis marketing : when bad things happen to good companies / Joe Marconi.
Author
Marconi, Joe.
Publication
Chicago : NTC Business Books, c1997.

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StatusFormatAccessCall NumberItem Location
Book/TextRequest in advance JBE 98-1199Offsite

Details

Additional Authors
American Marketing Association.
Description
x, 246 p. : ill.; 24 cm.
Subject
  • Marketing
  • Marketing > Case studies
  • Crisis management
  • Crisis management > Case studies
Note
  • "American Marketing Association."
Bibliography (note)
  • Includes bibliographical references (p. 233-237) and index.
Call Number
JBE 98-1199
ISBN
0844232378
LCCN
97030304
OCLC
37418252
Author
Marconi, Joe.
Title
Crisis marketing : when bad things happen to good companies / Joe Marconi.
Imprint
Chicago : NTC Business Books, c1997.
Edition
2nd ed.
Bibliography
Includes bibliographical references (p. 233-237) and index.
Added Author
American Marketing Association.
Research Call Number
JBE 98-1199
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