Research Catalog
Crisis marketing : when bad things happen to good companies
- Title
- Crisis marketing : when bad things happen to good companies / Joe Marconi.
- Author
- Marconi, Joe.
- Publication
- Chicago : NTC Business Books, c1997.
Items in the Library & Off-site
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1 Item
| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
| Book/Text | Request in advance | JBE 98-1199 | Offsite |
Details
- Additional Authors
- American Marketing Association.
- Description
- x, 246 p. : ill.; 24 cm.
- Subjects
- Note
- "American Marketing Association."
- Bibliography (note)
- Includes bibliographical references (p. 233-237) and index.
- Call Number
- JBE 98-1199
- ISBN
- 0844232378
- LCCN
- 97030304
- OCLC
- 37418252
- Author
- Marconi, Joe.
- Title
- Crisis marketing : when bad things happen to good companies / Joe Marconi.
- Imprint
- Chicago : NTC Business Books, c1997.
- Edition
- 2nd ed.
- Bibliography
- Includes bibliographical references (p. 233-237) and index.
- Added Author
- American Marketing Association.
- Research Call Number
- JBE 98-1199