Research Catalog

Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process

Title
Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock.
Author
Mentzer, John T.
Publication
Thousand Oaks : Sage Publications, c1998.

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Details

Additional Authors
Bienstock, Carol C.
Description
xiv, 274 p. : ill.; 23 cm. +
Subject
  • Sales forecasting > Management
  • Marketing research > Management
Bibliography (note)
  • Includes bibliographical references and index.
System Details (note)
  • System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster.
Call Number
JBE 98-1253
ISBN
  • 0761908234 (cloth : acid-free paper)
  • 0761908226 (pbk. : acid-free paper)
LCCN
97033746
OCLC
37392896
Author
Mentzer, John T.
Title
Sales forecasting management : understanding the techniques, systems, and management of the sales forecasting process / John T. Mentzer & Carol C. Bienstock.
Imprint
Thousand Oaks : Sage Publications, c1998.
System Details
System requirements for accompanying computer disk: IBM PC or compatible system; Multicaster.
Bibliography
Includes bibliographical references and index.
Local Note
Library's copy lacks computer disk.
Added Author
Bienstock, Carol C.
Research Call Number
JBE 98-1253
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