Research Catalog

Retail entertainment

Title
Retail entertainment / Martin M. Pegler.
Author
Pegler, Martin M.
Publication
New York, NY : Retail Reporting Corp. : Watson-Guptil Publishers [distributors to the trade in the US and Canada], c1998.

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StatusFormatAccessCall NumberItem Location
TextUse in library 3-MLT+ 98-9147Schwarzman Building - Art and Architecture Room 300

Details

Description
175 p. : ill. (some col.); 31 cm.
Summary
As retailing becomes less dependent on the merchandise and more dependent on presentation, it's no surprise that this industry has taken on the character of show business. Take a tour of 81 truly thrilling shopping experiences and find out who is successfully stepping up to the stage-- front and center.
Subject
  • Display of merchandise
  • Retail trade > Case studies
Contents
Sporting goods/sportswear -- Music/videos -- Computer/electronics -- Souvenirs -- Potpourri.
Call Number
3-MLT+ 98-9147
ISBN
0934590893
OCLC
39555760
Author
Pegler, Martin M.
Title
Retail entertainment / Martin M. Pegler.
Imprint
New York, NY : Retail Reporting Corp. : Watson-Guptil Publishers [distributors to the trade in the US and Canada], c1998.
Research Call Number
3-MLT+ 98-9147
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