Research Catalog
Being direct : making advertising pay
- Title
- Being direct : making advertising pay / Lester Wunderman.
- Author
- Wunderman, Lester.
- Publication
- Holbrook, Mass. : Adams Media Corp., [1998?], c1996.
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| Status | Format | Access | Call Number | Item Location |
|---|---|---|---|---|
Available - Can be used on site. Please visit New York Public Library - Schwarzman Building to submit a request in person. | Text | Use in library | JBD 08-312 | Schwarzman Building - General Research Room 315 |
Details
- Description
- xxiv, 303 p.; 22 cm.
- Alternative Title
- Being direct, direct marketing that works
- Direct marketing that works
- Subject
- Note
- Originally published: New York : Random House, c1996.
- Includes index.
- Call Number
- JBD 08-312
- ISBN
- 1558508341
- LCCN
- 97039262
- OCLC
- 37890418
- Author
- Wunderman, Lester.
- Title
- Being direct : making advertising pay / Lester Wunderman.
- Imprint
- Holbrook, Mass. : Adams Media Corp., [1998?], c1996.
- Cover Title
- Being direct, direct marketing that works
- Research Call Number
- JBD 08-312