Research Catalog

Title

[Louis Falco commercials] [videorecording] / choreography by Louis Falco.

Publication

1981-1990.

Items in the Library & Off-site

Details

Additional Authors

• Falco, Louis
• Matshushita Electric Corporation of America.
• Ted Bates Advertising.
• MCI Communications Corporation.
• Young & Rubicam.
• Leo Burnett Company.
• General Foods Corporation.
• Macy's (Firm)
• Saatchi & Saatchi Advertising Worldwide.
• E.R. Squibb & Sons.
• Bacardí Corporation (Puerto Rico)
• J. Walter Thompson Company.
• Procter & Gamble Company.
• McCann-Erickson Worldwide.
• D'Arcy Masius Benton & Bowles.
• DHCA.

Description

1 videodisc (NTSC) (31 min.) : sd., col.; 4 3/4 in.

Summary

Compilation of thirty-one television commercials (30- or 60-second spots), most including dance, for various products.

Donor/Sponsor

Gift of the Estate of Louis Falco.

Subject

• Television advertising
• Animation (Cinematography)
• Tango (Dance)

Genre/Form

• Dance.
• Commercials.
• Video.

System Details (note)

• DVD.

Contents

• By itself (c1984) / recorded on April 16, 1984 ; agency, Ted Bates ; client, Matsushita Electric Corporation ; 60-second spot for Panasonic video camera ; performed by female dancers.
• Dancer (c1984) / recorded on April 16, 1984 ; agency, Ted Bates ; client, Matsushita Electric Corporation ; 30-second spot for Panasonic video camera ; performed by female dancer.
• Dancer (c1984) / recorded on April 16, 1984 ; agency, Ted Bates ; client, Matsushita Electric Corporation ; 30-second spot for Panasonic color television ; performed by female dancer.
• Globe (c1988) / recorded on September 14, 1988 ; agency, Wells Rich Greene ; client, MCI Communications ; 30-second spot for communications services ; performed by male dancer.
• Let your body speak freely (c1987) / recorded on March 18, 1987 ; agency, DFS Dorland ; client, Bali Co. ; 30-second spot for Bali Isotoner lingerie ; performed by female dancer.
• Dancing boy / recorded on November 13, 1986 ; agency, Young & Rubicam ; client, American Home Foods ; 30-second spot for Tic Tac Toes (Chef Boyardee canned spaghetti) ; animated character.
• [Silken Sheers pantyhose] / no information on frame ; original container erroneously identifies this as Sticklets commercial ; performed by male-female couple.
• Ice / recorded on August 30, 1984 ; agency, Leo Burnett ; client, Media Elements ; Zaga Films also listed on original container ; 60-second spot for Bacardí Rum ; in Spanish ; performed by female dancer.
• Glasses / recorded on August 30, 1984 ; agency, Leo Burnett ; client, Media Elements ; Zaga Films also listed on original container ; 60-second spot for Bacardí Rum ; in Spanish ; performed by female dancer.
• Bottle / no slate on frame ; title from original container ; client, Media Elements ; Zaga Films also listed on original container ; 60-second spot for Bacardí Rum ; in Spanish ; performed by female dancer.
• Dancin' (c1987) / recorded on March 25, 1987 ; agency, JMCTM (?) ; client, Hanes Hosiery, Inc. ; 30-second spot for Underalls, Slenderalls, and Coloralls [hosiery] ; close-ups of dancers' lower legs and hips.
• Dancin' (c1987) / recorded on March 25, 1987 ; agency, JMC&T (?) ; client, Hanes Hosiery, Inc. ; 15-second spot for Underalls, Slenderalls, and Coloralls [hosiery] ; close-ups of dancers' lower legs.
• Health club (c1982) / recorded on April 12, 1982 ; agency (?), B&B ; client, General Foods Corporation ; 60-second spot for Crystal Light [soft drink] ; performed by mixed ensemble.
• [Macy's Kids] / no slate on frame ; title and date from original container ; recorded on September 2, 1987 ; 30-second spot for Macy's children's department ; performed by children's ensemble.
• [Macy's Kids] / no slate on frame ; title and date from original container ; recorded on September 2, 1987 ; 30-second spot for Macy's children's department, including voice-over advertisement for backpack ; performed by children's ensemble.
• Shadow dancing (c1989) / recorded on July 20, 1989 ; agency, Saatchi & Saatchi Advertising ; client, E.R. Squibb & Sons ; 30-second spot for Theragran-M [vitamins] ; performed by male-female couple.
• Telefono / recorded on October 22, 1987 ; agency, Leo Burnett ; client, Media Elements ; according to original container, recorded in Puerto Rico by Zaga Films ; 60-second spot for Bacardí Rum ; performed by female dancer.
• [Bacardí Rum] / no slate on frame ; according to original container, recorded in Puerto Rico by Zaga Films ; 60-second spot for Bacardí Rum ; performed by three female dancers.
• [Budweiser] / no slate on frame ; according to original container, recorded in Puerto Rico by Zaga Films ; 30-second spot for Budweiser beer ; in Spanish ; performed by male dancer.
• Tango / recorded on August 14, 1986 ; agency, J. Walter Thompson ; client, T.H.T. Productions ; according to original container, directed by Martin Bell ; 30-second spot for Sticklets [chewing gum] ; performed by male-female couple. For rehearsal footage of this commercial, see *MGZIC 9-5676 [Sticklets commercial].
• El duelo / recorded in 1988 ; agency, MBM & Asoc., Inc. ; client, Kinney Shoes Corp. ; 60-second spot for Stadia [sneakers] ; in Spanish ; performed by ensemble of teenaged dancers.
• [Bacardí Rum] / no slate on frame ; Zaga Films credited on original container ; 60-second spot for Bacardí Rum ; in Spanish ; performed by male-female couple in fantasy landscape, man as writer.
• [Bacardí Rum] / no slate on frame ; Zaga Films credited on original container ; 60-second spot for Bacardí Rum ; in Spanish ; performed by male-female couple in fantasy landscape, man as draftsman.
• Ballroom (c1990) / recorded on July 26, 1990 ; agency, McCann-Erickson ; client, Van Den Bergh Foods Co. ; 30-second spot for I Can't Believe It's Not Butter! ; performed by male-female couple.
• Guess who (c1985) / recorded on July 29, 1985 ; agency, B&B ; client, Procter & Gamble Productions Inc. ; 30-second spot for Bounce [fabric softener] ; performed by ensemble.
• No-cling (c1986) / recorded on March 21, 1986 ; agency, DMB&B [D'Arcy Masius Benton & Bowles] ; client, Procter & Gamble Productions Inc. ; 30-second spot for Bounce [fabric softener] ; performed by ensemble.
• Soft (c1986) / recorded on March 21, 1986 ; agency, DMB&B ; client, Procter & Gamble Productions Inc. ; 30-second spot for Bounce [fabric softener] ; performed by ensemble.
• Scent / no slate on frame ; title from original container ; client, Procter & Gamble Productions Inc. ; 30-second spot for Bounce [fabric softener] ; performed by ensemble.
• Jump / no slate on frame ; title from original container ; agency (?), Bianchi Films ; client, Procter & Gamble Productions Inc. ; 60-second spot for Bounce [fabric softener] ; performed by ensemble.
• Steps / no slate on frame ; title from original container ; Be a Pepper '81, 1981 campaign ; 30-second spot for Dr. Pepper [soft drink] ; performed by ensemble.
• Whistling / no slate on frame ; title from original container ; Be a Pepper '81, 1981 campaign ; 60-second spot for Dr. Pepper [soft drink] ; performed by ensemble.

Call Number

*MGZIDVD 5-3583

OCLC

NYPY98-F2953

Title

[Louis Falco commercials] [videorecording] / choreography by Louis Falco.

Imprint

1981-1990.

Country of Producing Entity

U.S., Puerto Rico.

System Details

DVD.

Local Note

Former classmark: *MGZIC 9-5677.

Local Subject

Dance in advertising.

Child dancers.

Dancers, Teen-age.

Added Author

Falco, Louis, choreographer.

Matshushita Electric Corporation of America.

Ted Bates Advertising.

MCI Communications Corporation.

Young & Rubicam.

Leo Burnett Company.

General Foods Corporation.

Macy's (Firm)

Saatchi & Saatchi Advertising Worldwide.

E.R. Squibb & Sons.

Bacardí Corporation (Puerto Rico)

J. Walter Thompson Company.

Procter & Gamble Company.

McCann-Erickson Worldwide.

D'Arcy Masius Benton & Bowles.

DHCA.

Research Call Number

*MGZIDVD 5-3583